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| “Among the changes that our market has experienced,
one of the most beneficial has been the movement in the foreign market, our products
can reach it” |
Chiara
Soci de Bello |
| Marketing Manager |
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Aiming to develop the potentials of the enterprises of the plastic sector, the Venezuelan Association of Plastic Industries (AVIPLA In Spanish Asociación Venezolana de Industrias Plásticas) decided in its politics of integral development that the companies should start the way to the export market.
In this sense, the marketing manager of Innovaciones Japonesas INJACA, C.A, Chiara Soci de Bello, stated that the bonds between AVILPA and her company has been very “tight”. Specially, “the last year with the constant information exchange on the market behavior”.
Through a fluent communication she has said that “the export possibilities” have been visualized, which she considers a very positive achievement for the development of the enterprises in the plastic sector.
She also stated that there is still much to be done, “we need to work hard in the governmental relationships” in order to implement new ideas.
Among the projects to be promoted we want “to merge some enterprises under the figure of consortiums, which is a challenge.”
She considers that having a consortium figure would provide “better and competitive prices in the market.” Another goal is “compete together”. “We are enterprises associated to AVIPLA and the goal is to manage this relationship well in order to be part of the market with no conflicts among us” she stated.
Among the aspects to be improved in order to optimize the relationship between AVIPLA and the enterprises, it stands out to enhance the internal information flow and a higher number of specialized courses.
INJACA has had with AVIPLA a relationship for more than 15 years. This company has more than 40 years of experience in designing, manufacturing and marketing of plastic packing for the following sectors: cosmetic, cleaning, health, food, motor industry, among others.
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